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August 26, 2010
Victor I. Stoichita The Pygmalion Effect: From Ovid to Hitchcock Trans. Alison Anderson. Chicago: University of Chicago Press, 2008. 232 pp.; 16 color ills.; 105 b/w ills. Cloth $45.00 (9780226775210)
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In The Pygmalion Effect Victor Stoichita makes the astonishing claim that there is a libidinal component to mimetic production. Western art history—taken here to be a history of mimesis, of copies—has a dark, disavowed, erotic heart: the simulacrum. The simulacrum differs from the copy in that it is magical rather than mimetic, invites touch rather than merely looking, and is autonomous rather than merely derived from a model; Pygmalion’s statue is its founding myth. Arguing...