Victor I. Stoichita
The Pygmalion Effect: From Ovid to Hitchcock
Trans. Alison Anderson.
Chicago:
University of Chicago Press,
2008.
232 pp.; 16 color ills.; 105 b/w ills.
Cloth
$45.00
(9780226775210)
About caa.reviews
In The Pygmalion Effect Victor Stoichita makes the astonishing claim that there is a libidinal component to mimetic production. Western art history—taken here to be a history of mimesis, of copies—has a dark, disavowed, erotic heart: the simulacrum. The simulacrum differs from the copy in that it is magical rather than mimetic, invites touch rather than merely looking, and is autonomous rather than merely derived from a model; Pygmalion’s statue is its founding myth. Arguing...