In its Summer 1996 issue (no. 77), the journal October published the results of a four-part “Questionnaire on Visual Culture” that the editors had sent to a range of scholars, artists, and critics the previous winter. Outwardly hostile to the then-emerging field of visual culture, the survey’s editors made no secret of their disdain for the type of work being done in the name of visual studies, which they suggested “is helping in its own...